Asia Campus  |  May 2020
Strategic Cooperation Signing Ceremony between emlyon business school and VHR, Corporate Mentorship Program Officially Launched
  emlyon business school and VHR signed the strategic cooperation agreement on May 15th, 2020, represented the "Corporate Mentorship Program" officially launched. Professor William Hua WANG, Associate Dean of emlyon business school, Dean of emlyon Asia, Owen QIAN, Chairman of VHR, mentor representatives, current students, and alumni representatives attended the strategic cooperation signing ceremony. All the participants expressed their good wishes and expectations for
theproject. After the ceremony, the mentor representatives participated the panel discussion revolved around the theme of "Career Planning and Development for Future Talent". Through in-depth interactions, they provided valuable insights for the students who were on the lookout in their careers. 
Executive Education
Blended-learning Creates The First Teaching Mode in emlyon Global DBA Program
Recently, emlyon Global DBA Asia track 2019 intake participants and part 2017 & 2018 participants continued their academic progress, and the course of Qualitative Research Method was innovatively launched both online and offline from May 16th to 17th. The courses are taught by Professor Yunlu ZHANG. Blended-learning, across the screen, DBA participants actively spoke and interacted with each other, more in-depth understanding of refining research questions, writing literature reviews, designing qualitative research and qualitative data collection.

This course not only give DBAers a deeper understanding of how to conduct qualitative research, but also let them know more about the challenges of qualitative research. The cross level interaction between group discussion and senior participants is more brainstorming and sparking. Under the post-epidemic situation, blended-learning has narrowed the distance between each other, and let our GDBA students continue to refine their research journey.
GDBA Online Class: The Evolvement of Business Management
On the afternoon of May 10th, emlyon Global DBA Program (GDBA) and The Economist · Business Review held a virtual forum and 2020 Program Workshop. Mr. Chen WU, Executive Editor-in-Chief of "The Economist · Global Business Review" made a presentation focusing on the theme of "Changes in Management from the Perspective of the Evolution of Business Generations" and reviewed the new changes in business management under the great changes of the times with four real-world cases. Subsequently, Mr. Chen Wu, Mr. Qiuyong TANG Co-Director of emlyon Leadership and Organization Innovation Center, and Ms. Diana Tang, Founder of EDGE Consulting and Chief Consultant of Development Dimensions International, Inc. (DDI), conducted a wonderful event entitled "Organizational Change and Leadership", sharing their cutting-edge insights and in-depth thinking. At last, professor Junsong CHEN, Professor of Marketing, Director of Global DBA Asia Track, Assistant Dean of emlyon Asia gave a wonderful school and program introduction to the audience. This online info-session attracted widespread public attention, with nearly 40000 views.
BUPT-emlyon GEMBA "Cloud Lecture Hall" Live Courses
To address the impact of Covid-19 on economy, BUPT-emlyon GEMBA program has launchedits "Cloud Lecture Hall" live courses as a fulfillment of its mission and commitment since April, 2020.

Since its debut on April 7th, "Cloud Lecture Hall" has rolled out 5 live courses. In May in particular, the program invited Professor Zhigang YUAN, visiting professor at emlyon and Professor Jianqiu ZENG, professor at BUPT, to give online lectures on financial crisis and pandemic crisis and on ICT development trend respectively. The online courses have attracted more than 200,000 viewers.
First Online Immersion Class | How to Be an Academic KOL
On May 25th, emlyon business school hosted a mini online class with part of Certified B-School Lecturer Program(CBL). Mr. Zhonghua HOU, a famous anchor, with two CBL and DBA participants, Ms. Xiaofeng QIN, regional development general manager of MACALLINE China and Ms. Ying ZHAO from WhichMBA, was invited to present a fabulous live show. The speakers presented a keynote sharing and live demonstration, entertaining the audience with an interactive and inspiring experience.
Alumni Events & Activities
The First Cross-Campus Global Alumni Live Talk | Together – Facing the Crisis: What Can We Learn from The Chinese Experience?

The first cross campus emlyon business school alumni event was successfully held on May 26th, 2020. It's a new series of interactive digital live talks with testimonials and best practice shared by alumni to the emlyon community.

Professor William Hua WANG, Associate Dean of emlyon business school and Dean of emlyon Asia, Mindy FANG, Founder and President of Letaron, Ting SUN, Sales Director of BNP Paribas Securities Services HK Branch, and Antoine LAMY, the General Manager of Lincoln shared their opinions with over 200 alumni around the world during the live talk. The distinguish speakers discussed about their experience from both company side and personal life side of the COVID-19 crisis, analyzed its economic and social impacts, and the new opportunities and technologies created by the crisis. 

Makers CSR
emlyon Underpins Big Health Summit
May 15-16, 2020 The "Linking Chain for Symbiosis" Online Beauty Summit, hosted by Beauty Insight and BAZAAR with emlyon business school as the provider of academic support, made its debut with audiences. Dozens of experts and scholars from Industry-University-Research fields were invited to share their views on the development of beauty industry in new economic normal.

Professor William Hua WANG, Associate Dean of emlyon business school and Dean of emlyon Asia, was invited as a keynote speaker. On top of some constructive suggestions for enterprises' development, he further advised organizations and individuals to increase their resilience, for the next three years would need stable corporate operation more than business growth.
Corporate Relations
emlyon + DDI | Live Talk: Go Ahead in Uncertainty, Learn from The Successful Companies
On May 27th, 2020, the live talk hosted by DDI, and supported by emlyon business school was successfully held. The main propose of the event was to share the best practice and to encourage more people to participate in the research "2020 Global Leadership Outlook". The guests were invited to discuss with an audience of 5,000 about "moving forward in uncertainty and learning from the successful Companies". They talked about the value of HR in the new era, how firms could turn crisis into opportunity, the importance of building highly resilient organizations and personnel training, and focus on the future.
Internal Training & Sharing
emlyon Asia Marketing Training Sessions Empowering the Fission of Brands
To boost the brand building and marketing of emlyon Asia in a volatile market for the multiplication of brand value, emlyon Asia Marcom Department has introduced an array of trainings for market operation, which includes emlyon Asia marketing evaluation, operation analysis on new media bilibili, business school enrollment through digital marketing, case study of the whole process of digital enrollment etc.

The themes of these trainings are tailored to the latest hotspots in marketing. The regular training has enhanced the coordination and efficiency of all departments, thus laying a solid foundation for the branding of emlyon Asia.
6 Campuses: Lyon · Shanghai · Saint-Etienne · Casablanca · Paris · Bhubaneswar
Executive Education
business school
  +86 21 6260 8160