会议背景 Background

亚非欧大陆作为全球最大的陆地板块，占地球总面积的75%。这片大陆不仅孕育了世界第一大经济体中国、世界人口第一大国印度，在体育领域，尤其是在欧洲，聚集了众多顶级的世界体育机构。中国的体育产业在政策支持与市场需求的双重驱动下，体育赛事、场地设施及相关业态蓬勃发展，阿拉伯湾各国正实施宏大的体育投资计划，非洲的摩洛哥等国日益成为国际体育界的重要成员，卡塔尔等国家在体育政策战略制定方面处于领先地位。

AfroEurasia is the world’s biggest landmass - 75% in total. Among its constituents are countries such as China, the world’s largest economy and India, the globe’s most populous nation. In sport, the landmass is home, notably in Europe, to some of the world’s highest profile, most valuable sports entities. China, in particular, has seen its sports industry grow rapidly in recent years, with policy support and market demand driving the development of events, facilities, and related sectors. Countries across the Arabian Gulf are pursuing hugely ambitious sport investment programmes. Whilst in Africa, the likes of Morocco and Rwanda are becoming increasingly prominent members of the global sporting community. States such as Qatar are leading the way in developing policy and strategy pertaining to sport.

全球最具科技含量的体育项目如F1赛车，选择扎根于亚非欧大陆；印度板球超级联赛等赛事持续推动着体育创新与生态发展。从区域联赛品牌到以运动员为核心的文化符号，体育产业IP的打造已成为提升本地区产业价值与影响力的关键路径。在此背景下，本次会议将深入探讨亚非欧大陆体育产业的特征、发展趋势及面临的挑战。

Some of the most technologically advanced sports in the world – such as Formula 1 motor racing - are based in AfroEurasia; innovation and ecosystem development have been driven by sports such as Indian Premier League cricket. The creation of sports industry IPs, from regional league brands to athlete-centered cultural symbols, has emerged as a key path to enhance industrial value and influence across the region. Against this backdrop, the conference will examine the features, characteristics, and challenges the sport industry across AfroEurasia faces.

会议主题 Conference themes

本次会议的核心议题包括：

The conference’s main themes are:

• 体育的愿景、政策、战略与使命

Vision, policy, strategy, and the role of sport.

• 体育生态系统的构建与维护

Creating and sustaining sport ecosystems.

• 体育的数字未来

Sport’s digital future.

• 新兴运动项目的发展

Emerging sports.

• 体育产业IP的创造与管理

Creation and management of sports industry IP.

• 体育与可持续发展

Sport and sustainability.

• 体育与国家品牌、软实力与外交

Sport as nation branding, soft power and diplomacy.

• 全球体育治理

Global sport governance

我们诚邀围绕上述领域的论文或演讲投稿，同时也欢迎其他创新性、具有附加价值的跨领域研究成果。

Paper/presentation submissions in any of these five areas will be welcome, though we also welcome creative, value adding contributions in fields that fall outside the scope defined above.

会议形式 Conference format

会议将于2025年9月26日在中国北京体育大学举行。

The conference will take place on 26th September 2025 at Beijing Sport University, in Beijing, China.

欢迎学界与业界嘉宾亲临现场发表演讲，若无法到场支持线上报告形式。

Presenters from both industry and academia are invited to deliver their submissions in person; however, for those unable to travel, virtual presentations will also be accommodated.

投稿要求 Submissions

拟参会者需提交500字以内的摘要及标题至组委会邮箱（见下文），并附50字以内的个人简介。

To present at the conference, prospective delegates are asked to send a title and abstract of no more than 500 words to the organiser (details below). When doing so, please also provide a biography of no more than 50 words.

摘要提交截止日期为2025年8月31日，投稿邮箱sports@em-lyon.com.cn

The submission deadline for abstracts is 31 August,2025 to sports@em-lyon.com.cn.

录用通知将于2025年9月7日前发出。

Our aim is to confirm acceptance of submissions by 7 September, 2025.

主办机构 Conference organisers

本次论坛由北京体育大学与法国里昂商学院联合主办。

The conference organisers are emlyon business school and Beijing Sport University.

论坛由沙特阿拉伯足球联合会研究院及《体育画报》中文版协办。

Their partners include the Saudi Arabian Football Federation Institute of Research and Sport I llustrated China.

会议组委会及主席 Organising committee and chair

会议组委会由以下成员组成：

The conference’s organising committee and chair are:

• 西蒙·查德威克教授、博士，里昂商学院欧亚体育中心联席主任

Professor Dr. Simon Chadwick, Director of Co-director of Eurasia Sport Center, emlyon business school

• 黄海燕教授、博士，北京体育大学管理学院院长

Professor Dr. Haiyan Huang, Dean of School of Management, Beijing Sport University

• 曲向东先生，里昂商学院欧亚体育中心联席主任

Xiangdong QU, Co-director of Eurasia Sport Center, emlyon business school

• 李圣鑫教授、博士，北京体育大学管理学院副院长

Professor Dr. Shengxin LI, Deputy Dean of School of Management, Beijing Sport University

赞助机会 Sponsorship Opportunities

我们鼓励各大专院校和企业赞助欧亚体育产业国际论坛，为论坛提供资金支持。通过赞助，您的组织将获得诸多赞助权益，如想了解更多有关赞助信息，请联系ppeng@em-lyon.com

We encourage sponsorships from colleges, universities, and corporations for financial support for the annual meeting. By sponsoring, you gain recognition and visibility for your organization. Learn more about our sponsorship tiers, please contactppeng@em-lyon.com

主办单位 Organizer

承办单位 Organizer

学术支持  Academic Support

《北京体育大学学报》

Journal of Beijing Sport University

法国里昂商学院欧亚体育产业中心CESI

法国里昂商学院全球体育产业中心是体育界全球领先的机构，致力于产业前沿研究，创造产业影响力，并提供高端教育培训。中心设立于上海 – 亚洲校区，辐射法国里昂商学院位于法国三大校区 (巴黎、里昂、圣埃蒂安)、印度布巴内斯瓦尔、孟买和非洲摩洛哥卡萨布兰卡的各大校区。中心对欧洲及亚洲的体育产业具有深度的洞察与研究，并将体育视为体验经济、绩效管理、数字化和全球化变革的重要驱动力之一。中心致力于成为体育产业研究领域的全球领导者之一，通过产学研一体化，积极创造影响力。