亚非欧大陆作为全球最大的陆地板块，占地球总面积的75%。这片大陆不仅孕育了世界第一大经济体中国、世界人口第一大国印度，在体育领域，尤其是在欧洲，聚集了众多顶级的世界体育机构。中国的体育产业在政策支持与市场需求的双重驱动下，体育赛事、场地设施及相关业态蓬勃发展，阿拉伯湾各国正实施宏大的体育投资计划，非洲的摩洛哥等国日益成为国际体育界的重要成员，卡塔尔等国家在体育政策战略制定方面处于领先地位。

AfroEurasia is the world’s biggest landmass - 75% in total. Among its constituents are countries such as China, the world’s largest economy and India, the globe’s most populous nation. In sport, the landmass is home, notably in Europe, to some of the world’s highest profile, most valuable sports entities. China, in particular, has seen its sports industry grow rapidly in recent years, with policy support and market demand driving the development of events, facilities, and related sectors. Countries across the Arabian Gulf are pursuing hugely ambitious sport investment programmes. Whilst in Africa, the likes of Morocco and Rwanda are becoming increasingly prominent members of the global sporting community. States such as Qatar are leading the way in developing policy and strategy pertaining to sport.

在此背景下，由北京体育大学携手法国里昂商学院联合主办2025年第六届欧亚体育产业国际论坛，本次会议主题是亚非欧体育：愿景、现实与未来。各国学界与业界嘉宾将深入探讨亚非欧大陆体育产业的特征、发展趋势及面临的挑战。会议将于2025年9月26日在北京体育大学举行。

Against this backdrop, the 6th Annual Eurasian Sport Industry Conference 2025 will be jointly organized by Beijing Sport University and emlyon business school. Under the theme "AfroEurasian Sport - From Vision to Reality and Beyond", the conference will bring together academic and industry experts from various countries to delve into the characteristics, development trends, and challenges of the sports industry across these continents. The event will be held in Beijing Sport University on September 26, 2025.

主办单位 Organizer

承办单位 Organizer

协办单位  Co-organizer

北京体育大学科研处

Office of Scientific Research, BSU

北京体育大学国际交流与合作处

Office for International Exchangeand Cooperation, BSU

北京体育大学体育与区域治理研究中心

Research Center of Sport andRegional covernance, BSU

学术支持  Academic Support

《北京体育大学学报》

Journal of Beijing Sport University

法国里昂商学院欧亚体育产业中心CESI

法国里昂商学院全球体育产业中心是体育界全球领先的机构，致力于产业前沿研究，创造产业影响力，并提供高端教育培训。中心设立于上海 – 亚洲校区，辐射法国里昂商学院位于法国三大校区 (巴黎、里昂、圣埃蒂安)、印度布巴内斯瓦尔、孟买和非洲摩洛哥卡萨布兰卡的各大校区。中心对欧洲及亚洲的体育产业具有深度的洞察与研究，并将体育视为体验经济、绩效管理、数字化和全球化变革的重要驱动力之一。中心致力于成为体育产业研究领域的全球领导者之一，通过产学研一体化，积极创造影响力。