会议背景  Background

当前，世界百年未有之大变局纵深推进，全球体育事业协同共进、融合发展态势愈发鲜明。变局之下的体育产业已然成为研判全球体育发展趋势、重构产业发展逻辑、创新治理现代化模式的核心议题。作为亚欧体育产业发展的重要参与者与推动者，中国、法国与德国在体育产业升级、体育科技应用、体育治理改革及国际体育合作等领域积累了丰富实践与鲜明经验。对亚欧体育产业发展路径、运行机制与创新模式展开深度探讨，不仅有助于把握全球体育产业变革规律，也有助于促进亚欧跨区域体育学术交流、产业协同与经验互鉴，为体育产业高质量发展提供理论支撑与实践指引。

The world is currently more complex and sensitive than it has ever been before. A series of profound changes (which includes technological change and changes in the established global order) have induced a shift from the Global North to the Global South. This has intensified global power struggles resulting in countries engaging even in military action. Sport has not been immune to the consequences of our fast-changing world indeed it is being profoundly shaped by them. Moreover, sport is more actively being deployed as a policy instrument intended to deliver economic and political benefits. Some examples of this include NBA basketball’s expansion into Europe, Africa, and Asia, Saudi Arabia’s esports strategy, China’s stadium diplomacy policy, and Switzerland’s quest to maintain its competitive advantage as a centre for global sports governance. Such is the turbulence that sport now faces, that existing ways of thinking about the industry need to rapidly change. It is therefore incumbent upon sport researchers to provide new insights and perspectives on the sport industry during the 21st century’s second quarter.

在此背景下，北京体育大学、法国里昂商学院、德国科隆体育大学将在德国科隆联合主办第七届欧亚体育产业国际论坛。本次征文诚邀专家学者、研究人员、行业从业者与体育爱好者围绕“变局中的体育产业”主题探讨研究成果。论坛将于2026年11月4日在德国科隆体育大学举行。

Against this backdrop, Beijing Sport University, emlyon business school and German Sport University Cologne will host the 7th Eurasian Sports Industry Conference in Cologne, Germany. This call invites scholars, researchers, practitioners, and enthusiasts to contribute to the discourse on "Sport Industry in a Turbulent World". The conference will be held at German Sport University Cologne on 4th November, 2026.

主办单位  Host

中国北京体育大学

Beijing Sport University, China

法国里昂商学院

emlyon business school, France

德国科隆体育大学

German Sport University Cologne, Germany

承办单位  Organizer

中国北京体育大学管理学院

School of Management,Beijing Sport University, China

法国里昂商学院欧亚体育产业中心

Hub for Eurasian Sport Industry,emlyon business school, France

德国科隆体育大学欧洲体育发展与休闲研究学院

Institute of European Sport Development and Leisure Studies，German Sport University Cologne, Germany

协办单位  Co-organizer

欧中体育发展协会

Euro-China Sport Development Association e.V.